Innovative digital bridal retailer to showcase its next-generation showroom experience at 20 East 20th Street
NEW YORK, NY — RKF, a Newmark company (RKF), announced that it arranged a lease at 20 East 20th Street for Brideside’s first Manhattan flagship location. The Chicago-based retailer is disrupting the wedding retail market with its next-generation showroom experience, concierge-driven and all-channel retail strategy. Launched in 2014, Brideside is rapidly expanding and now has three brick-and-mortar showroom concepts. The Flatiron District flagship will open on November 13.
RKF Director Justin Fantasia and Associate Carly Geller arranged the transaction on behalf of Brideside. The landlord was represented by Cushman & Wakefield’s Andrew Kahn and Christian Stanton.
Brideside has revolutionized the bridalwear market with its seamless, all-channel customer experience and concierge-driven approach. The company is transforming the wedding retail market in a similar fashion to Bonobos in menswear and Rent the Runway in women’s formalwear. Unlike traditional bridal boutiques carrying limited inventory, colors and sizes, Brideside prides itself on size inclusivity and carries as many as 30 sample sizes per designer.
“Brideside’s new flagship is in the heart of the Flatiron District, a neighborhood that has established itself as the go-to destination for innovative, strategically savvy retailers looking to strengthen their brand value and drive customer engagement,” explained Fantasia. “Flatiron attracts young, sophisticated, lifestyle-focused shoppers, making it the perfect location for Brideside to open its first stand-alone flagship.”
Brideside’s new location will include a 2,400-square-foot retail showroom on the ground floor that was designed by cutting-edge retail and showroom expert Gala Magriña Design, a woman-led New York design firm that has created spaces for millennial favorites such as Tie Bar, Paige Denim and Gant. In its lower level, Brideside will have an additional 500 square feet dedicated to storage and back-of-house operations. The six-story, 115-year-old building, on East 20th Street between Broadway and Park Avenue South, is also known as Gramercy House. The structure features a classic glass and iron façade. With 25 feet of frontage, Brideside will benefit from the location’s excellent visibility, as well as its proximity to the area’s many subway lines and seven-day foot-traffic.
“Brideside’s first Manhattan flagship will be in good company, located among the most well known fashion, tech and lifestyle brands that draw a modern, fashion-forward crowd,” said Brideside Co-Founder and CEO Nicole Staple. “We are excited by the neighborhood’s dynamic, eclectic mix of innovative retail concepts, as well as its strong demographics.”
Nearby retailers include Intermix, Scanlan Theodore, The Wing, kate spade new york, Madewell, Theory, Michael Kors, Equinox, SUGARFISH by sushi nozawa, Gramercy Tavern, ABC Kitchen, Athleta, lululemon, Harding’s, and many others.
RKF, a Newmark company (RKF), is one of the leading commercial real estate brokerage firms in the US focused exclusively on retail leasing and investment sales. Serving a broad spectrum of domestic and global clients for more than 20 years in services ranging from national tenant and owner representation to advisory, acquisitions and dispositions, RKF has been responsible for identifying scores of real estate opportunities for leading retailers, restaurants, owners, developers and institutional clients.
RKF is owned by Newmark Group, Inc. (“Newmark Group”) (NASDAQ: NMRK), one of the world’s leading and most trusted commercial real estate advisory firms, offering a complete suite of services and products for both owners and occupiers. Together with London-based partner Knight Frank and independently-owned offices, Newmark Knight Frank’s 16,000 professionals operate from approximately 430 offices on six continents. Newmark Knight Frank’s investor/owner services and products include investment sales, agency leasing, property management, valuation and advisory, diligence, underwriting, government-sponsored enterprise lending, loan servicing, debt and structured finance and loan sales. Occupier services and products include tenant representation, real estate management technology systems, workplace and occupancy strategy, global corporate services consulting, project management, lease administration and facilities management. For further information, visit www.ngkf.com. Newmark Group, Inc. is a subsidiary of BGC Partners, Inc. (NASDAQ:BGCP), a leading global brokerage company servicing the financial and real estate markets.
Discussion of Forward-Looking Statements about Newmark Group
Statements in this document regarding Newmark Group that are not historical facts are “forward-looking statements” that involve risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements. Except as required by law, Newmark Group undertakes no obligation to update any forward-looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see Newmark Group’s and BGC’s Securities and Exchange Commission filings, including, but not limited to, any updates to such risk factors contained in subsequent Forms 10-K, 10-Q, or Forms 8-K.