We recognize that each client’s needs are unique and that market position can impact the performance of its operations. We also understand that a retail location is an important symbol of a brand. From concept through completion, we partner with our clients, providing strategic solutions that align their real estate with their broader business and financial objectives.

We advise clients in every segment of the retail market, helping to secure a single flagship or in-fill location to devising and executing local, regional, national and multinational market expansion strategies. Regardless of scope, we apply our unmatched local market knowledge, sophisticated research and creative thinking.

Newmark’s strategic retailer services practice meets the specific needs of retailers and restaurants by assisting in the development and execution of strategic plans, including portfolio analysis, market assessments, expansions strategies, site selection, lease negotiation, transaction management and dispositions.

The Newmark research team supports our real estate professionals and clients, providing in-depth information and analysis on markets, customers and the competitive landscape to assist in sound decision making.


When Adidas turned its eye to the U.S. for expansion, the international powerhouse and largest sportswear manufacturer turned to Newmark. We developed a strategic plan and arranged multiple leases, including the brand’s new North American flagship on New York’s Fifth Avenue and multiple sites in Chicago, Brooklyn, Santa Monica, Los Angeles and New York’s SoHo.

Pret A Manger

Newmark was tapped to develop a strategy for Pret A Manger’s initial introduction into the U.S. market nearly 20 years ago in New York City. Currently, we are assisting the brand with securing in-fill locations in secondary markets and on side streets. More than 25 locations have been secured, including Pret A Manger’s first-ever U.S. wine bar in Penn Station.


Peloton has changed the home fitness experience by marrying sophisticated technology with beautiful and thoughtfully designed fitness equipment. Over the last few years, Newmark has helped the brand establish a retail footprint in the top U.S. malls, nearly 30 locations in all. Recently, we helped Peloton secure its first retail showroom in New York City.

Round One

Round One Entertainment, a billion-dollar Japanese operator of family-friendly, multi-entertainment activity complexes, hired Newmark to develop a strategy for its entry into the U.S. Focusing on regional malls, we secured the first location in City of Industry, CA, and then proceeded to expand across the country to similar markets. Today, Round One has more than 15 U.S. locations and is looking for additional opportunities as malls owners and developers reimagine their properties.

Chipotle Mexican Grill

Over several years, Newmark has overseen Chipotle’s expansion throughout Southern California, identifying target markets and managing site selection and the lease negotiation process. More than 70 sites have been secured, including flagships in West Hollywood, Hollywood, Downtown Los Angeles and Beverly Hills. As the brand looks to expand its footprint on the other side of the country, our New Jersey team has been tapped to focus on new site acquisitions in the northern and central parts of the state.



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